I can help you conduct customer segmentation using SPSS

Why Hire Me?

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I bring industry-level expertise in using SPSS for precise customer segmentation. Whether you're an academic, researcher, or marketing team, I tailor the analysis to make your data meaningful and actionable.

What I Offer:

• 7+ years of experience in segmentation, profiling, and data interpretation

• Expertise in SPSS techniques like TwoStep Clustering, K-means, and Factor Analysis

• Practical segmentation insights aligned with strategic business or research needs

• Ability to simplify complex outputs for non-technical stakeholders

• Domain experience across retail, finance, education, healthcare, and consumer services

What I Need to Start Your Project

To perform effective customer segmentation using SPSS, I will require the following information:

1) Objective & Use Case

• Clear description of why segmentation is needed

• Business or research goals tied to the segmentation outcomes

2) Dataset Details

• File format (e.g., .sav, Excel, CSV) and variable descriptions

• Data size, number of records, and any existing preprocessing

• Variables to be considered (demographics, purchase behavior, interactions)

3) Preferred Methodology (if known)

• Choice of technique (e.g., TwoStep, hierarchical clustering, K-means)

• Any request for combining with EFA or factor reduction

4) Key Segment Characteristics

• What distinguishes each segment in your context (e.g., high spenders, frequent buyers)

• Outcomes or metrics you want reported per segment

5) Report and Output Expectations

• Report format (Word, PDF, PPT, SPSS output files)

• Visuals required: dendrograms, scatter plots, segment comparison charts

6) Access and Setup Details

• Whether you have SPSS access, or prefer only report and visuals

• Confidentiality needs (I sign NDAs if required)

• Secure method for data sharing

7) Timeline and Communication

• Delivery deadlines

• Check-in frequency (milestones, progress reviews)

• Preferred communication method (email, WhatsApp, Zoom)

8) Post-Delivery Support

• Do you need a walkthrough of the SPSS output?

• Would you like SPSS syntax files for future replication?

• Do you plan to use this model repeatedly with updated data?